Rabbani MZ, Cahyani PD, Ningrum NK. Brand Equity as an Economic Asset in Shaping Consumer Loyalty and Purchase Intentions for Erigo Products. IJEDR [Internet]. 2025Mar.20 [cited 2026May12];6(2):751-62. Available from: https://old.yrpipku.com/index.php/ijedr/article/view/7380